Any retailer who provides hair and beauty products should already understand the importance of packaging. Choosing the right packaging can create a positive impression of your business that keeps bringing customers back time after time, while poor packaging can accomplish the opposite. With that in mind, here are just a few of the best packaging options for hair and beauty products.
Laminated Paper Bags with Ribbon Handles
Most hair and beauty products are on the smaller and lighter side, so paper bags are all most customers are going to need to hold their purchases. However, you still want to ensure an upscale appearance, so make sure your bags are laminated; this creates a high-end sheen, protects the paper from any damage, and keeps your branding clear and unmarked. There are plenty of handle options for paper bags, but most hair and beauty products suit ribbon handles. They’re luxuriously soft to the touch and help push that premium appearance.
Branded Gift Boxes
Sometimes your products will be purchased as gifts, so it’s a nice idea to have custom gift boxes available instead of something more generic. A branded gift box will serve as decoration enough without the product even needing to be wrapped, which is something the giver will appreciate. Having the box branded will also mean that whoever receives the gift will be exposed to your business – if they need something similar, they’ll know exactly where to come.
Branded Tissue Paper
Finally, don’t forget about what’s inside your bags and gift boxes. Adding a little tissue paper helps protect smaller items from damage and nicely fills out the rest of the packaging. You can always use plain tissue paper, but why not brand it instead? You’ll create a more luxurious product that perfectly reflects your business.